De Young & Hayden, LLC (DYH)
Providing Maximum ROI for Scientific Advisory Board Meetingss
De Young & Hayden, LLC offers complete support for Scientific Advisory Boards (SABs) and other high-level events. We
enable our clients to maximize their investment in these critical meetings by providing comprehensive services.
  • Event Planning including, venue, accommodations, & travel
  • Complete audio/visual arrangements, including, sound, video, recording, web casts in real time & on DVD
  • Coaching presenters and editing their presentations
  • Briefing document presentation
Message & Issue Management by Using MIRS Tables
The creation of MIRS tables is simple but powerful process to expedite decision-making in biopharmaceutical development
by identifying key information and the data needed to support claims.

    Messages: statements establishing company positions, such as target labeling
    Issues: development obstacles, regulatory or market hurdles
    Response: appropriate scientific logic and study design
    Support: quantifiable data as the base of support

The product of the MIRS process is a scientific knowledge matrix that promotes transparent decision-making.
" . . . It is always stimulating to work with you.  You always have a lot of interesting points.  It is not like a one-way exchange
of knowledge; it is two-way."
T.-C. Wu, M.D., Ph.D., Professor, The Johns Hopkins Medical Institutions
Meeting Setup
  • Post-meeting, in-depth scientific debriefing interviews with KOLs
  • Transcription services
  • Post meeting SWOT analysis
Knowledge Management
As veterans of many SAB meetings ourselves, we provide the right kind of support to ensure their clients will have the kind of
SAB meeting that provides the basis for strategic decisions.
"The MIRS approach that DYH used during the development of our market preparation messages provided an
easy-to-follow framework for the many different stakeholders in the process. The rigor behind the process helped
significantly to build a solid message platform during this critical time of the product launch."
Neville Kodkani, M.D., M.B.A. Product Director, Commercial Operations, Hoffmann- La Roche Inc.
"Larry and Brad from De Young & Hayden, LLC recently very succesfully aided us in staging an important SAB with KOLs
in the AD field. They managed many organizational details, took very detailed minutes and organized videotaped
interviews with the KOLs. In all of their activities they were thoroughly professional and effective. I would highly recommend
them for helping in executing a succesful SAB."
Gabriel Vargas, M. D., Ph. D., Head of CNS Clinical Biomarker Group, F. Hoffmann-La Roche