De Young & Hayden, LLC (DYH)
Providing Maximum ROI for Scientific Advisory Board Meetingss
De Young & Hayden, LLC offers complete support for Scientific Advisory Boards (SABs) and other high-level events. We enable our
clients to maximize their investment in these critical meetings by providing comprehensive services.
  • Event Planning including, venue, accommodations, & travel
  • Complete audio/visual arrangements, including, sound, video, recording, web casts in real time & on DVD
  • Coaching presenters and editing their presentations
  • Briefing document presentation


  • Post-meeting, in-depth scientific debriefing interviews with KOLs
  • Transcription services
  • Post meeting SWOT analysis

As veterans of many SAB meetings ourselves, we provide the right kind of support to ensure their clients will have the kind of SAB
meeting that provides the basis for strategic decisions.
Facilitating MIRS
The creation of MIRS tables is simple but powerful process to expedite decision-making in biopharmaceutical development by identifying
key information and the data needed to support claims.

    Messages: statements establishing company positions, such as target labeling
    Issues: development obstacles, regulatory or market hurdles
    Response: appropriate scientific logic and study design
    Support: quantifiable data as the base of support


The product of the MIRS process is a scientific knowledge matrix that presents a decision-making portrait of a potential moment in time. It
identifies cross-functional input and links to provide a common repository for the key features of the product and how these features can
be presented and supported.

"The MIRS approach that DYH used during the development of our market preparation messages provided an easy-to-follow framework
for the many different stakeholders in the process. The rigor behind the process helped significantly to build a solid message platform
during this critical time of the product launch."

Neville Kodkani, M.D., M.B.A. Product Director, Commercial Operations, Hoffmann- La Roche Inc.




" . . . It is always stimulating to work with you.  You always have a lot of interesting points.  It is not like a one-way exchange of knowledge;
it is two-way."

T.-C. Wu, M.D., Ph.D., Professor, The Johns Hopkins Medical Institutions